In 2025, American Express had a big problem: everyone who had their card loved them, but they weren’t passing on the good word with their referral program.
So we used some good ol’ fashion innuendo to make Canadians to do a double take.
The best part (or so the clients tell me):
The work worked. Between Out of Home, Digital, and Radio, referral and sign up intent was through the roof. Nothing like a double take to make our target audience look… twice.
